Trade fairs and buying agents have long been the main routes to international buyers. They still matter, but they are expensive and happen only a few times a year. Importers search online every day, and exporters who appear in those searches can build a steady pipeline of enquiries.
What international buyers search for
- Product plus “manufacturer”, “supplier” or “exporter” plus “India”: “coco peat blocks exporter India”, “leather jackets manufacturer India”
- Specifications, grades and certifications: “organic turmeric powder supplier”, “GOTS certified apparel manufacturer”
- Private label and OEM terms
The export marketing mix
1. International SEO
Product pages written for buyers in your target countries, with specifications, certifications, packing and MOQ. Country-focused pages where it makes sense. This is the foundation that keeps working year after year.
2. Google Ads targeted by country
Run ads only in the countries you want to sell to, on product-specific keywords, with landing pages built for importers.
3. LinkedIn
Connect with importers, sourcing managers and distributors. Share production, quality and shipment updates to stay visible.
4. B2B marketplaces, used wisely
Complete, professional listings on relevant global marketplaces, with enquiries directed to your own website and email.
5. Email follow-up
Professional follow-up sequences for enquiries and sample requests, sent from a domain email that reaches overseas inboxes.
6. Trade fair amplification
Before and after fairs, run campaigns and send updates so visitors remember you.
Why exporters choose Vimansoft
- Experience with export websites for agri products, spices and apparel.
- Buyer-focused content and SEO for the countries you target.
- Website, domain email and campaigns set up to build international trust.
- Tracking of every enquiry by country and channel.
Read websites for exporters, or explore our digital marketing services.
Reach international buyers all year round
Vimansoft Technologies has helped 200+ businesses across Bengaluru, Karnataka and India since 2009. Talk to us for a free, no-obligation plan.
Vimansoft Technologies is a Bengaluru website, software and digital marketing company helping startups and SMEs across Karnataka and India since 2009.
