Travel is one of the most searched and most visual categories online. Holiday travellers scroll Instagram for ideas, compare packages on Google and ask questions on WhatsApp. Corporate admin teams search for transport vendors and check websites and reviews before inviting quotes. A travel business that is invisible online is invisible to most of its customers.
Two audiences, two strategies
Leisure travellers
- Instagram and Facebook: reels and carousels of destinations, happy customers and package highlights, with ads targeted by location and interests.
- Google Ads for package searches: “Kashmir tour package from Bengaluru”, “Kerala honeymoon package”.
- Seasonal campaigns: summer holidays, Dasara, Diwali, Christmas and long weekends, planned weeks in advance.
- WhatsApp: quick replies, broadcast lists for past customers and click-to-WhatsApp ads.
- Reviews: Google reviews from returning travellers build trust for new ones.
Corporate clients
- SEO for service keywords: “employee transportation Bengaluru”, “corporate car rental Whitefield”.
- LinkedIn: connect with admin, facility and HR managers; share safety practices and fleet updates.
- Google Business Profile with fleet photos, services and reviews.
- Landing pages with a “request a proposal” form for corporate enquiries.
Content that works for travel businesses
- Destination guides and itineraries (“5 days in Coorg: the perfect family itinerary”)
- Travel tips and checklists
- Customer stories and photos (with permission)
- Safety and compliance content for corporate buyers
Track bookings, not just likes
Followers and views feel good, but bookings pay the bills. We set up tracking for enquiries, WhatsApp clicks and calls, and connect them to your enquiry management so you know which campaigns actually fill seats.
Why travel businesses choose Vimansoft
- We work with many travel and transport companies, and have built their websites, so we understand how they sell.
- Website, marketing and software from one team, including our travel agency software for managing enquiries and bookings.
- Season-ready planning so campaigns go live before demand peaks.
- Clear monthly reports on enquiries and cost per lead.
Read website design for travel companies, or explore our digital marketing services.
Fill more seats and win more corporate contracts
Vimansoft Technologies has helped 200+ businesses across Bengaluru, Karnataka and India since 2009. Talk to us for a free, no-obligation plan.
Vimansoft Technologies is a Bengaluru website, software and digital marketing company helping startups and SMEs across Karnataka and India since 2009.
